“There is tremendous interest in this tracking because stores are essentially flying blind,” Chris Petersen, president of Integrated Marketing ... step in improving heat maps is expected ...

Heat maps are a popular conversion optimization tool, but what good are they really? It’s easy to say that they help you to see what users are doing on your site. Sure, of course – but lots of ...

They're able to quickly make adjustments to their products, marketing and pricing ... uses security camera images to generate a heat map of a shop's layout and translate that data onto a dashboard ...