Heat maps are a popular conversion optimization tool, but what good are they really? It’s easy to say that they help you to see what users are doing on your site. Sure, of course – but lots of ...

“There is tremendous interest in this tracking because stores are essentially flying blind,” Chris Petersen, president of Integrated Marketing ... step in improving heat maps is expected ...

Marketers, too, must know when and where they are most effective. A marketing heat map can help analyze the success of campaign ingredients. Start by listing all the different activities in your ...