A company acquisition is an inflection point. Would you choose your current job again, or do you need to make a change?

Clients of our Product Management and Portfolio Marketing services have access to research with recommendations for roles and responsibilities. However, while selecting the right role for a given ...

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both executional demands and strategic expectations. While the CMO title remains ...

They know the difference, and you should too, as you clarify their roles and responsibilities. If your sales and marketing people were equipped with a special pair of eyeglasses, the sales people ...

In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build ...

At least an undergraduate degree is normally expected for the role of a marketing director ... is usually expected. The job involves oversight of all trade, consumer and brand marketing activity ...

as evidenced by the absorption of the job's tasks into operational and growth-focused roles. "When people say, 'Oh, the CMO role is being eliminated,' that doesn't mean marketing isn't important.