Marketers need to build a testing model that can prove to stakeholders—and themselves—the true contribution of different data ...

The future of marketing belongs to those who can balance innovation with responsibility. Brands that embed ethics into AI not ...

Our undergraduate management majors take a rigorous foundation of courses to foster innovative ideas and efficiently work in a variety of organizational structures. We emphasize management as a ...

Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

June 22, 2021 New Army Business Management Plan critical to readiness, modernization June 2, 2021 Join us September 6th, 2023 from 1300-1500 for the 13th biennial Lean Six Sigma (LSS) Excellence ...

What seems a lifetime ago—in a galaxy far, far away—ClickZ.com debuted its first-ever email marketing conference, in Boston. For two days we packed the function hall at the Charles Hotel, turning away ...

It's simple: If a business is not creative, its brand will suffer. Creativity in marketing can elevate your business and products: It can capture the attention of clients, employees, and investors, ...

It usually starts with a shrug or a sigh. A CEO, business owner or senior leader says something like: “I guess we need to do ...

Overview Entry requirements Structure Fees and funding What's next? Placement opportunities enable you to develop your practical business skills by working for an ...

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem ...

Overview Entry requirements Structure Fees and funding What's next? This course offers you an integrated Bachelors and Masters degree, allowing you to progress seamlessly from your undergraduate to ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...