The chief of staff role is becoming a structural necessity, bringing alignment to ambition, rhythm to execution and cohesion ...

However, doing so requires a fundamental shift in mindset — from viewing marketing as a cost management function (CPL, CPA, etc.) to seeing it as a core component of business growth. The current ...

Environmental factors affecting international trade, such as culture and business customs, political factors and constraints, economic development and legal differences, are integrated with the ...

This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the ...