Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Eileen Falkenberg-Hull leads the Autos team at Newsweek. She has written extensively about the auto industry for U.S. News & World Report, CarGurus, Trucks.com, AutomotiveMap, and American City ...

In the video below, Brianna Juneau reports on a a new restaurant called Asian Mix, which opened several days ago in Holiday Village Mall in Great Falls. Asian Mix restaurant opens in Great Falls ...

Our marketing investments are thoughtfully aligned with evolving market dynamics and overarching business objectives. We at Maruti Suzuki are committed to leveraging a diverse media mix ...

A British tourist has been "expelled" from Norway in the latest in a string of bizarre border control mix-ups over passport rules. The Scandinavian country is deporting British travellers despite them ...

When you market your products or services to different countries or regions, you need to consider how to adapt your marketing mix to the local preferences, needs, and expectations of your target ...