A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common framework known as the four Ps.

MARKETING MIX: Book of the week. From its title, this book sounded like hard work, but I was in for a pleasant surprise. While many business and marketing books aren’t a very easy read, The 22 ...

In my new book, "Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth," I write about the power of using your marketing mix to identify game-changing opportunities for your business.

Using the marketing mix as the foundation of your business strategy to develop products, services and messaging that resonate clearly with your target market is essential. A critical element of ...

Rethinking The 4 P's In The Digital Marketing Mix. ... (Apple and Google Play), software and e-books are examples of products that were not available in the traditional marketing era.

MARKETING MIX: Book of the week. Depressed? Run down? Ad budget under attack? Winston Fletcher’s Advertising Advertising fizzes with facts to repel every challenge. As befits one who has held high ...