B2B marketers navigating rising costs and elusive ROI now have a new guide to tackle their challenges. “Brand Gravity: How to ...

Top 20 Best Marketing Books for Business Growth. I know how busy you are. There's no doubt about it. You're so busy that you need more time to read books. Don't worry, however. ... I enjoyed this book ...

Google has launched Meridian, an open-source marketing mix model (MMM) that helps marketers improve their advertising budgets.. It uses Bayesian causal inference methods to offer better insights ...

The Book Marketing Society has announced the winners of its Q4 2024 awards. The winners were announced in a meeting on Thursday 23rd January, and took from a pool of 40 campaign submissions in six ...

The president-elect’s hawking of Trump-branded products just shows he’s in line with an American culture that idolizes self-promotion, writes Eric Heavner.

My books have always combined mystery and romance, but I consider (this book) more of a suspense with romance.” The two-part TV miniseries based on “Night Sins” aired on CBS in 1997 starring ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

Inside the Business of Romantasy, Where Book Fans Mix Love, Literature and Profit September 20, 2024 — 07:58 am EDT Written by Emily Bond for Money.com -> ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.