A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common framework known as the four Ps.

MARKETING MIX: Book of the week. From its title, this book sounded like hard work, but I was in for a pleasant surprise. While many business and marketing books aren’t a very easy read, The 22 ...

In my new book, "Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth," I write about the power of using your marketing mix to identify game-changing opportunities for your business.

MARKETING MIX: Book of the week. Depressed? Run down? Ad budget under attack? Winston Fletcher’s Advertising Advertising fizzes with facts to repel every challenge. As befits one who has held high ...