In 2008, Mars Inc. branched out from chocolate to gum when it acquired the Wrigley Jr. Company for $23 billion. Besides confectionary brands, the company also owns food brands like Seeds of Change ...
Mars Wrigley Confectionery is the world’s leading manufacturer of chocolate, chewing gum, mints, and fruity confections. Once the planned worldwide integration of the Mars Chocolate and Wrigley ...
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Gum Sales Peaked in 2011. Can Mars Wrigley Get People Chewing Again?Mars is instead promoting its Orbit and Extra gum brands through the lens ... Perfetti Van Melle, a private company that already owned the candy brands Mentos and Chupa Chups, said then that ...
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Discover the latest confectionery innovations, from M&M’s ice cream sandwiches to Fulfil’s protein snacks and Swizzels’ ...
Warren Buffett laid out $6.5 billion to help Mars acquire Wrigley in October 2008, cementing one of the few mega-mergers during the financial crisis and creating a global confectionery giant.
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