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Today, they unveiled a new logo. Ahead of this change, I had the chance to talk with Raja Rajamannar, Mastercard chief marketing and communications officer, to get the story behind the change.
Mastercard is changing its logo. The interlocking red and yellow circles are here to stay, but Mastercard’s rebrand is missing something big: its name. Raja Rajamannar, the company’s chief ...
One such logo that's always been easy to distinguish is that of financial corporation, Mastercard. The company has had a design featuring interlocking coloured circles for more than 50 years ...
So just what does Mastercard sound like? To my ears, the company’s sonic “logo” is something akin to a folksy Coldplay cover. It starts like it’s drinking Budweiser in middle America ...
The Purchase, New York-based company said on Monday that 80% of people recognise the Mastercard logo even when its name isn't present. It also points to the changing nature of exchanging currency.
The red and yellow interlocking circles have been Mastercard's trademark since it was founded in 1966, and now the financial company is banking on its logo being iconic enough to solely represent the ...
The multinational company released a statement claiming it was officially dropping the word ‘Mastercard’ from its logo, where it has sat across two interlocking red and yellow circles for the ...
Fifty years after introducing its logo of interlocking red and yellow circles, Mastercard has simplified its official logo by stripping the name 'mastercard' from it. The credit card firm now refers ...