With matcha’s deep grassy aroma, intense colour and pick-me-up effects, its popularity “has grown just exponentially over the last decade, but much more so in the last two to three years ...

Matcha Eight is all about crafting artisanal, premium, and 100% natural Japanese tea ice cream, carefully curated to offer a range of intensities—from sencha and matcha to hojicha and genmaicha. Their ...

SAYAMA, Japan: Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to... AIRLINK 142.91 Increased By 0.59 (0.41%) BOP 10.18 Decreased By -0.16 (-1.55%) ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

First-ever Starbucks Global Barista champion crowned 00:49. Starbucks said Tuesday that the coffee chain is changing how it charges for beverage add-ins like matcha and syrups as it moves to ...

To date, her matcha brand, produced in Japan's rural Mie region, has sold 133,000 cans. Launched in November 2023, it now has eight employees. "Demand has not stopped growing," she said. In 2024 ...

We explored the rise of India’s matcha moment through three unique lenses: a café brewing it for the community, a D2C brand crafting homegrown matcha rituals, and a celebrity co-founded label ...

Matcha leaves, called ‘tencha’, are grown in the shade for several weeks before harvesting, then dried and finely groundPhilip FONG/AFP Photo by Philip FONG / AFP.

In many ways, matcha is positioned similarly to pumpkin spice two decades ago — only this time, with the added push of social media. Advertisement 5 Story continues below ...

Now, chefs are giving it a desi makeover with matcha rabri, rasmalai and more! Friday, Jun 27, 2025. New Delhi o C. Subscribe. Sign in. My Account. Subscribe. Enjoy unlimited access.

The matcha boom has been fueled by online influencers like Andie Ella, who has more than 600,000 subscribers on YouTube and started her own brand of matcha products. At the pastel-pink pop-up shop she ...