SINGAPORE – Matcha drinks have taken the globe by storm, including in Singapore. Even amid a global shortage, online tea store Tealife Singapore reported that it saw its sales of matcha double ...

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Known as the “Gen Z green juice”, matcha has become the drink of choice for the girls of social media. Market research carried out last year reflected a 202 per cent increase in sales in the UK alone.

Curiously enough, though, the menu is tailored to mass appeal: patrons who bookmark recommendations from TikTok, believe in the restorative magic of a matcha latte, and crave nothing more complex ...

As matcha rises in popularity, you may have considered swapping coffee for matcha as your go-to caffeinated drink. Matcha is an earthy beverage made from powdered green tea whisked into hot water ...

TikToker BAEYUM (@b4eyum) shared a hack for matcha lovers. "That's so smart!" said one enthusiastic commenter. The video showed a creative use for the silica packets that are commonly used to keep ...

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Go to Shoji for a preview of the culinary trends bound to sweep San Francisco. Has anyone served matcha and hojicha affogato in the Paris of the West before? Topped with pink Kit Kat tiles?