We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

The benefits of green tea are talked about far and wide, and the vast range of types ensures that there is something for ...

By Vasudha SharmaTea has always been popular in India, but lately, while scrolling on social media, you may have come across ...

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

For a long time, India’s relationship with green tea was purely transactional — drink, detox, repeat. But now, there’s a new ...

Demand for the finely powdered tea — usually sourced from Japan and unmistakable for its vivid green colour and earthy taste — has gone supernova since the fall, mostly thanks to the legions of ...

From LA cafes to Tokyo farms, popularity of Japanese green tea strains supply and prices. ... To date, her matcha brand, produced in Japan’s rural Mie region, has sold 133,000 cans.

Amid the rising demand, the number of tea plantations in Japan has fallen to a quarter of what it was 20 years ago. Read more at straitstimes.com. Read more at straitstimes.com.

More and more Koreans are reaching for iced matcha lattes instead of their usual “A-a” (a shortened pronunciation for iced ...

The company primarily operates under the Oi Ocha, TULLY’s COFFEE, and MATCHA GREEN TEA brands. It operates 112 specialty tea shops at locations, such as department stores, shopping malls, and ...