We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

The benefits of green tea are talked about far and wide, and the vast range of types ensures that there is something for ...

By Vasudha SharmaTea has always been popular in India, but lately, while scrolling on social media, you may have come across ...

Once a niche wellness drink, matcha is now a revenue-driving staple in India’s café scene. From sourcing strategy to product ...

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the ...

For a long time, India’s relationship with green tea was purely transactional — drink, detox, repeat. But now, there’s a new ...

Green tea fans, this one's for you. Although both are staples in a tea collection, what exactly is the difference between ...

Young people are obsessed with the private equity-backed chain, which has been doubling down on sugary green tea.