Maude is the first intimate care brand to launch in Sephora stores. Here's why that's significant, plus the best-selling products to buy. Photo: Courtesy of Maude/W+G Creative CEO and founder of ...

Maude is a narrow shoe box of a restaurant hidden amid the chain steakhouses and salad parlors of South Beverly Drive. Its only sign is a discreet metal door handle in the shape of the letter M.

Éva Goicochea founded sexual wellness company Maude after a career as a legislative aide in healthcare and a brand strategist at retail behemoths including Everlane. Building on Goicochea’s experience ...