News

KJZZ15h
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
WSKG15h
The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction
Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Boing Boing on MSN22h
HBO logo reappears on channel after "Max" debrands to old name
Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...
Gizmodo13h
The Future Is Here
Making a luxury version of CarPlay could just make things worse. By Kyle Barr Christopher Nolan’s ‘The Odyssey’ Is Doing Something No Film Has Done Before Vanessa Taylor Sabina Graves Lucas ...