Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner ...

We're keeping track of the best price right now for Max subscriptions, along with any deals as they appear. This includes bundle deals like the Max, Hulu, and Disney+ bundle, which is one you ...

HBO head Casey Bloys says that this rebrand “better represents” what the service offers. This is a move that we saw coming.

"So, Max had played a ton of ball, but the biggest thing I saw was his willingness to do whatever we asked," Notre Dame special team coordinator Marty Biagi said, "as opposed to [saying], 'Hey ...

Impossible. Now, just a few years later, it seems like every company is jumping on the game subscription bandwagon. New services are popping up left and right, each boasting massive libraries with ...

A new study suggests drivers are increasingly open to a subscription model for their next vehicle, which would upend car ownership. Rather than purchasing, financing, or leasing a car, drivers ...

The trailers show a series that oozes with style and may be the best reason to keep your Max subscription this summer. Stay tuned for more from your favorite streaming platform. Highlights next ...