WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, on building that relationship, advice for CFO-CMO collaboration, and what the impact of ...

McDonald's posted a surprise drop in first-quarter global comparable sales on Thursday, as demand from cash-strapped diners in the U.S. and Europe faltered on uncertainty sparked by chaotic tariffs.

Ronald McDonald’s journey from a local TV personality to a global marketing phenomenon is a testament to the power of effective branding and character development. The lovable clown has not only ...

Squishmallows have returned to McDonald’s Happy Meals, and the internet is buzzing with excitement. With 12 plushie characters to collect, including an all-new intergalactic axolotl named Halley, this ...

McDonald’s global sales also dropped by 1% during the ... including a McValue menu that launched in January. The marketing tactic included an extension of the popular $5 Meal Deal and a new ...

McDonald's has suffered its biggest drop in US sales since the height of Covid, a fall that it said was driven by people's ...

McDonald’s Corp. and its franchisees plan to recruit as many as 375,000 workers across the US this summer in what the burger ...

McDonald's marketing initiatives ... the company has also repositioned its menu to satisfy the shifting needs of a global restaurant consumer.Following its four "D's," McDonald's is performing ...