The International Spa Association reports in its new Consumer Snapshot that 49 percent of spa customers are men, up from 29 percent in 2005. Guys are heading to spas alone, with a partner and even ...

Garrett Mersberger, the association’s board chairman, broke down a few highlights for The Associated Press: “We’re seeing a lot more men going to spas,” Mersberger said. “It used to ...

The spa break is no longer a female preserve. Men are muscling in. It used to be a rare sighting when a lone male scuttled selfconsciously along the hushed corridors of these bastions of female ...