"Perms for men are beneficial because they ... It depends on your hair length, texture, and desired look. Guys with naturally wavy hair might not even need a perm and instead could benefit from ...

“The ‘machineless’ perm, using just chemicals to alter the hair texture ... hairstyles popular with Korean men. Since then, “various styles of the wave perm,” another term to refer ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

Julie Mitchell’s long, wavy hair normally coils into ... Tamed into a slick and soft texture, hair treated with the new straight perms, also called retexturizing, radiates with an indelible ...

Young people, especially men ... Dunning, a textured hair specialist and her team at Striiike, a salon in Los Angeles, are forgoing the term “perm” in favor of “new wave” to distance ...

It's called the "texture wave" — and it's about to have you asking your stylist for a hair perm this season. ICYMI, there are varying levels of the permanent curls (aka perm) treatment ...

At the salon, there has been an increase in all types of people getting perms, but it's especially common amongst younger men, said Nikki ... just that wavy texture," said Elias-Porter.

(Photo Credit: E+/Getty Images) Also known as a hair perm, permanent wave, or permanent texture, these chemical treatments cause your hair to curl or straighten. Getting a hair perm can take ...