Franco and Giacomo Loro Piana’s performance brand cut the ribbon of a unit in Rue du Faubourg Saint-Honoré in Paris in the ...

Living in a small NYC apartment means every square inch of closet space counts, especially for a fashion enthusiast like me.

Discover how Saskatchewan-made yarn, processed at Canadian Fibre Mill near Caron, reached Buckingham Palace as a unique gift ...

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You've heard it before: merino wool makes performs best for baselayers. A new study from North Carolina State University ...

Unlike traditional synthetic performance wear, Merino wool maintains thermal equilibrium during both exertion and rest. This means wearers can avoid the negative skin sensation known as after-chill so ...

You won't believe how much a good pair of socks will improve your running, walking, hiking, and anything else that involves ...

New research led by North Carolina State University has confirmed that 100% Merino wool base-layers offer unparalleled thermal comfort and performance benefits for athletes engaged in stop-go sports ...