During his college tenure, Kenyon Martin went against his agent's advice to wear Michael Jordan's brand during games ...

How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

The NBA veteran is already part-owner of the Philadelphia Union and he's branching out with the European champions ...

The French club has links with the NFL and Air Jordan and a store on Fifth Avenue - but experts say they have a way to go to ...

The family-owned Los Angeles Lakers are about to be sold at a valuation of $10 billion, smashing the previous record for the ...

In her new book “Make It Ours,” Robin Givhan examines the late Virgil Abloh’s rise from Chicago streetwear to a defining ...

NBA jerseys are a much-coveted sports item, and here is a ranking of the 10 players whose shirts sold the most of all-time.

Moët & Chandon is a sponsor of the U.S. Open tennis tournament. In 2024, the brand placed bottles of its champagne where the ...

The CEO of Fanatics sat down with Boardroom’s Rich Kleiman to discuss the evolution of the sports merchandise company ...

Kris Humphries brings the heat both on and off the court. The 6ft 9in power forward was selected in the first round out of Minnesota by the Utah Jazz in 2004. He remained in the NBA until 2017, ...

OKC is one win from the title, MLB All-Star voting update, the Mondo method, On This Day, Skenes returns to Omaha, and more.

1969 — Pancho Gonzalez, 41, wins the longest tennis match in Wimbledon history by beating Charles Pasarell in a 112-game match, 22-24, 1-6, 16-14, 6-3, 11-9. The match is played over two days and ...