It's often a sign of a misguided rebrand when people continue to use a brand's old name (Elon Musk might want to take note ...

based software giant on Friday began charging for person-to-person troubleshooting advice regarding Office 97. People wishing to pay the fee may call Microsoft or submit a personal service request ...

(See Office 2013, Windows Phone 8, Outlook.com, Bing, and the Windows 8 Surface tablets.) Today the company is moving even farther away from the old Microsoft with a brand new company logo.