As marketers, we're all familiar with brand guidelines. They're usually in a PDF that lives somewhere on the company intranet—though, to be honest, most are probably not quite sure where to find it.

Leaders are rethinking what building a strong brand means today and continually adapting their strategies to weave brand ...

WiFi connection. Unlike traditional online business models that require coding, copywriting, or expensive ads, WiFi Profits ...

The best way to define your brand and make it easy for others to copy is to create a visual branding & management playbook.