Minimalism is all about creating a calm, serene atmosphere; nowhere is that mantra more necessary, perhaps, than the bedroom. Bedrooms serve as our sanctuary—a home within a home where we can ...

Five-year-old D2C brand Minimalist has been acquired by FMCG giant Hindustan Unilever at a valuation of Rs. 3,200 crore after HUL acquired a 90.5 percent stake in the business for Rs. 2,955 crore.

HUL’s portfolio, historically dominated by mass-market brands like Sunsilk, Clinic Plus, Lux, and Lakmé, has expanded to include ‘masstige’ and digital-first brands like Dermalogica, Simple, and Love ...

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