Axios Visuals The new logo at Des Moines International Airport (DSM) is still flying high, but our readers aren't fully ...

The recent modernization of Minneapolis' sailboat logo to include more curves, brighter colors and fewer boats raised some other pressing questions. Most notably: "Why a sailboat?" "It has nothing ...

Create an account or log in to save stories. After "extensive research of best practices on brand identity for large organizations and businesses," the Minneapolis Communications Department has ...

The single sailboat appears to be sunk. Minneapolis City Council members Friday took a different tack on changing the city's distinctive sailboat logo. The city's communications office had wanted ...

Not so, say Minneapolis officials as they move forward ... Also known by a little-used technical term: a “logo.” It’s all about branding, according to the city. The “refreshed business ...