The American Music Awards purple carpet just got greener, thanks to an artist rocking short-cropped green hair and stealing ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing.

One product that I absolutely swear by for keeping my blonde hair free of yellow tones and soft-to-the-touch is the Bold Uniq Purple Hair Mask. This $30 mask is a quick fix for bleached ...

She adds that gray hair tends to be on the coarser side, “as it lacks pigment and needs extra maintenance to optimize shine.” And if brassiness tends to be an issue, purple shampoo will be a ...

“Gray hair is prone to developing yellow or brassy tones, and tends to be drier and more textured,” says Olya Iudina, a hairstylist at IGK in New York. “Using a purple shampoo helps to ...