BuzzFeed is building a social media platform, and it’s out for blood “For years, major social platforms have abandoned their responsibility to content and culture, instead han

So what should BuzzFeed do to regain its onetime foothold in internet culture? Start its own social network, of course. Such a prospect was teased earlier this month, after Semafor—the scoopy news site run by former BuzzFeed News editor-in-chief Ben Smith—got hold of a leaked Slack message from BuzzFeed founder and CEO Jonah Peretti.

BuzzFeed plans on launching a new social platform “built specifically to spread joy and enable playful creative expression.” In a blog post published on Tuesday, BuzzFeed co-founder and CEO Jonah Peretti highlights the “growing discontent” with platforms using AI-driven algorithms to keep users glued to their screens,