The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin.

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already ...

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what ...

LEAWOOD, Kan., June 03, 2025--AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States and the world, today announced that its annual AMC Summer Movie Camp program is ...

It is unclear how much time, if any, the new agreement AMC has struck will actually add to the pre-movie show. On its website, AMC says its screenings currently feature about 20 minutes of pre ...

NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) AMC Theatres is confident its new business model of running ads before movies won’t discourage ...

AMC Theaters has revealed it will add EVEN more commercials to its pre-movie lineups, and these ads won’t be just trailers anymore. Get ready, Coke, you’re about to have some commercial ...

BCFC/iStock Editorial via Getty Images. AMC Entertainment (NYSE:AMC) will play even more commercials in its theaters before the start of each movie, according to a Bloomberg report from Tuesday ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to commercials that come right before each movie.

Starting on July 1, AMC will add a “platinum spot” to its pre-movie commercials, incorporating additional advertising alongside the traditional bevvy of film trailers that run before a movie.