Mr Price Baby has joined other baby retailers such as Baby Boom, Babies R Us and Baby City to fulfil the needs of mommies and daddies.

Mr Price entered the baby market late in 2020 when it launched baby clothing in 188 stores and online, with the CEO at the time valuing the market in South Africa at R3.8bn.

Mr Price entered the baby market late in 2020 when it launched baby clothing in 188 stores and online, with the CEO at the time valuing the market in South Africa at 3.8 billion rand ($225.6 million).