Dick Wilson, a character actor who turned “Please don’t squeeze the Charmin” into a national catchphrase as exasperated shopkeeper Mr. Whipple in the TV commercial campaign that ran for more ...

In the world depicted in the ads, Mr. Whipple was a grocer who appeared to have a great deal of anxiety over customers—typically giddy housewives—who couldn’t resist squeezing the Charmin ...

Dennis Legault, Procter & Gamble's Charmin brand manager, said in a statement that Wilson deserves much of the credit for the product's success in the marketplace. He called the Mr. Whipple ...

Mr. Whipple, the fictional supermarket manager who for 21 years implored his handsy customers to “Please, don’t squeeze the Charmin,” seemed creepily overprotective of the product.

After the jump a few more Charmin commercials including a newer one from the Brits which is funny, but it definately ranks #2 behind Mr. Whipple.

He was 91. Wilson portrayed the famously fussy Mr. Whipple, who inevitably failed in his quest to keep enthralled homemakers' hands off the toilet paper, in more than 500 Charmin commercials ...

don’t squeeze the Charmin,” died today. He was 91. The man famous as TV’s “Mr. Whipple” died of natural causes at the Motion Picture & Television Fund Hospital in Woodland Hills ...

And yet he remains with us, both for the simple, maddening power of his catchphrase ("Don't squeeze the Charmin!") and also for the fact that, like us, Mr. Whipple was at war with himself.

That`s the case with Dick Wilson, who over the last couple of decades has made 504 appearances as Mr. Whipple, nervous grocer and closet Charmin-squeezer. While Wilson is best known for his ...

said in a statement that Wilson deserves much of the credit for Charmin’s success in the marketplace. “It is not an exaggeration to say that the Mr. Whipple character, which Dick Wilson ...