Kyle Larson responds to the news of surpassing Chase Elliott, NASCAR’s most popular driver for the past seven years, in a ...

Traveling back and forth and city to city for races is nothing new for Larson, but on Sunday, he has the chance to create ...

Remember Jeff Gordon’s rainbow DuPont-sponsored car? The post Fans Confirm Moving On From Chase Elliott as Kyle Larson Beats ...

The New King of NASCAR Merch Has Dethroned Chase Elliott originally appeared on Athlon Sports. Chase Elliott has been the ...

Asked Kyle Larson about becoming the leader in NASCAR mechandise sales and overtaking ... The surge was fueled by limited-edition numbered hats, collectible die-casts tied to the Coke 600, and ...

NASCAR champion Kyle Larson took a seat alongside his fellow ... “We see all the people wearing the HendrickCars.com hats and shirt out here. And it’s awesome to see how big a following ...

Kyle Larson is the driver who tops the chart for the most sales of his personal merchandise, Sport Business Journal report.

Tune in to Amazon Prime and catch the Coca-Cola 600. You can shop for your favorite NASCAR gear right on the Amazon app.