Chase Elliott has been the king of NASCAR merchandise for years. Fans couldn't get enough of his t-shirts, hats and ...

Kyle Larson dethrones Chase Elliott as the top NASCAR merchandise seller, reflecting a shift in fan engagement and brand ...

If there's one thing that makes a driver stand out from the rest of the competition besides results on the track, it is ...

Kyle Larson leads NASCAR merchandise sales in the 2025 season, surpassing Chase Elliott as fan interest surges mid-season.

Kyle Larson’s attempt to run the entirety of both the Indianapolis 500 and Coca-Cola 600 ended on lap 92 of the 500 on Sunday ...

Is Larson the greatest driver in the world? What he's attempting Sunday — an 1,110-mile marathon — is a chance to stamp his ...

Hendrick Motorsports has confirmed that Justin Allgaier will step in for Kyle Larson in the No. 5 HendrickCars.com Chevrolet ...

Kyle Larson tries on a cowboy hat in Victory Lane after he wins the NASCAR Xfinity race at Texas Motor Speedway on May 3, 2025 - Source: Imagn Kyle Larson is nearing his second attempt at the ...