Hot off of dropping the 1906L sneaker loafer last year, New Balance is back with another hybrid design.

The sports and gaming words collide with New Balance's latest ambassador signing as EA Sports FC star SV2 becomes the brand's ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

For runners looking to BQ, PR, or just run fast, the Nike Alphafly—a.k.a. the original super shoe—still reigns supreme, and ...