A ttention sports fans! I know you're all potty about your basketball team branding, so I've put together a quiz to challenge your NBA logo knowledge. Do you know which logos feat ...

The Utah Jazz's G League affiliate, the Salt Lake City Stars, have officially announced a new rebrand on Tuesday, giving the ...

NBA Commissioner Adam Silver addresses why there are no NBA Finals logos on the court, last seen in 2014.

Despite being one of the greatest point guards to ever play the game of basketball, be considered one of the godfathers of the NBA, and literally being named the logo of the league, Jerry West is ...

West's profile — both on the logo and in his playing career — was exactly what the NBA needed to represent itself, according to Siegel.

The NBA logo has grown to become more than just an emblem – to many fans it's a symbol of discipline, strength and sporting excellence. The striking white silhouette of ‘Logoman’ dribbling ...

How Jerry West became the NBA’s logo A photo of Jerry West, who died Wednesday at 86, was the inspiration for Alan Siegel’s red, white and blue design in 1969.

West's profile — both on the logo and in his playing career — was exactly what the NBA needed to represent itself, according to Siegel.

David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo.

That's the NBA's story and it's sticking to it. Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86.

The league reveals the schedule along with all other details of the newly branded Emirates NBA Cup for 2024.

The NBA could do fans a solid by bring back some of their classic NBA Playoffs logos to help the postseason feel just a little more special.