The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins.

The NBA logo in shown on a basketball court in Lake Buena Vista, Fla., Friday, Aug. 28, 2020. Jerry West, who was selected to the Basketball Hall of Fame three times in a legendary career as a ...

The NBA today unveiled the new logo for the Emirates NBA Cup and announced the game dates for the second annual in-season competition, which will tip off on Nov. 12 in team markets and culminate ...

NBA logo creator Alan Siegel says he chose Jerry West’s likeness by accident after spotting a snapshot of the Lakers icon in a magazine photo archive.

That's the NBA's story and it's sticking to it. Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86.

The silhouette in the NBA's logo belongs to Jerry West. You know it, I know it and, after 55 years, straight from the mouth of the most powerful figure in the league, it's official. "The NBA logo ...

David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo.

NBA commissioner Adam Silver suggests league could bring 'The Finals' logo back to courts: 'We'll look at it' Videos cannot play due to a network issue.

The high-scoring Hall of Famer, whose silhouette is used for the NBA logo, died Wednesday morning, the Los Angeles Clippers announced. He was 86.

Jerry West, "The Logo," died on Wednesday. For over 50 years, West's silhouette has been the defining image of the NBA, but the story behind the clean red, white and blue logo we all know is a lot ...

These games used to have player introductions and national anthems included in the broadcast — along with the NBA Finals logo actually on the court.

Jerry West is an absolute NBA legend, from his accomplishments as a player (he's one of the all-time greatest point guards) to what he did as the member of a bunch of front offices -- he helped ...