NHS England has been accused of wasting resources by ordering overstretched hospitals to alter their logos. ‘Identity managers’ said the iconic blue NHS emblem should sit above the name of ...

The health service has spent more than £100,000 drawing up plans to make every trust move its NHS logo on stationery and signs, new figures show.

Every hospital in the country has been ordered to alter its logo by NHS “identity managers” in a measure which has prompted fury and ridicule. Jump to content UK News Website of the Year 2024 ...

“The logo does exactly what a logo should do,” is Vicki Young’s verdict on the NHS symbol. “It’s got to be really clear, used with quite a sense of rigour, and for that global standard to be protected ...

SHOPPERS have blasted WHSmith after the retailer removed ‘Smith’ from its logo – causing consumers to confuse the sign with the NHS. The high street retailer has shortened its sig… ...

Anima, a graduate of Y Combinator’s Winter 2021 batch, launched in September 2022 and is now used in 150 NHS clinics in England. The startup’s software lets clinic staff process and file ...

WH Smith has dropped "Smith" from its signs in a trial rebrand that has been compared to the NHS logo. The retailer has shortened ten of its store front signs to "WHS", leaving some shoppers bemused.