Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

Chief Operating Officer Pete Guelli has announced they will not be operating the Rochester Knighthawks as of June 30. In a ...

The Blues are rolling out a refreshed brand identity and new uniforms featuring the team’s original color palette, a ...

Meanwhile, the team will maintain sets of alternate uniforms. The royal blue jersey worn at home during the past two-plus ...

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s original look.

A team creative director was tasked with surveying every part of the building to identify logos that needed to be updated.

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away ...