New Balance is entering football, the American kind, with a new line of high-performance cleats. Surprisingly, it’s a first for the nearly 120-year-old label who has roots in New England ...

New Balance has further expanded its apparel deal with Boston College to include the Eagles’ football program, marking the ...

he has announced that he is New Balance’s latest addition to its roster of world-class athletes. Already, he’s played a key role in teasing the brand’s first American football cleats ...

As soon as he takes the field this season, Marvin Harrison Jr. will make history. That's because Harrison will be wearing the first-ever football cleats designed by New Balance. Harrison, who ...

Players debuted wacky cleats ... on the New Balance website. Ohtani's first signature collection comes roughly 18 months after he signed with New Balance. Since partnering with the American ...

New Balance recently presented its all-new New Balance Fortress football boots in "Black / Metallic Gold." These cleats, incorporating the brand’s distinctive FuelCell technology, are poised to ...

Harrison is set to lace up the very first American football cleat made by footwear powerhouse New Balance for the 2024 season. The first two cleats will come in white and gold, and black and gold.