Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

In a world dominated by Adidas Tokyos and Puma Speedcats, it takes a very special sneaker to turn the heads of the celebrity ...

Sure, Adidas Sambas are still going strong, but in Bieber's eyes, New Balances are the underdog shoe of the summer. Give your ...

Add a card, wrap them up, and prepare to watch Dad grin as he laces up the comfiest shoes he’s ever owned. New Balance 608 V5 Sneakers Are On Sale: Last-Minute Father's Day Gift ...

Did New Balance invent the dad shoe? It's debatable, but one thing that isn't up for contention is that the Boston-based brand has been the muse for the fashion and footwear industries' obsession with ...

In a collaboration with Stone Island, the original Numeric skate shoe, the 272, gets a stripped-down reimagining.

If you're in need of a new pair of trainers, New Balance's summer sale sees hundreds of bestselling styles discounted, ...

New Balance's 327s have been reduced from £100 to £60 in the brand's summer sale, and shoppers can't stop raving about how ...

Leading the charge is the Abzorb 2000, priced at $260. A nod to early 2000s nostalgia, this sneaker brings together chunky ...

Elsewhere, JD Sports has slashed the price of these adidas Women's ADIZERO Boston trainers in black to £90, down from £140. These mid-to-long distance running shoes feature a lightweight mesh upper, ...