New Balance announced its deal with Shohei Ohtani in January 2023 ... It also debuted his new logo. “There has been a land rush for athlete logos, but how few have really been impactful?

Reebok has officially revealed a brand-new logo for WNBA star Angel Reese, and fans are here for it. The design is bold and ...

but New Balance was ahead of the curve in landing the two-way phenom on an apparel and footwear deal in 2023. Ohtani has repped the brand ever since, earning his own logo with several other ...

SAG-AFTRA says it fought for "necessary A.I. guardrails" in its latest contract with the major video game companies ...

The deal will give Alcaraz his own custom logo with the company—an honor previously ... It is estimated that the 21-year-old's new deal will pay him in the neighborhood of $15 to $20 million ...

Any time a brand pivots to a new logo design, it's a big deal. The badge represents the brand, and is the most visible connection linking all of its new models. Surely Buick approached the change ...

New Zealand Rugby has announced a new sponsorship with American company Gallagher Insurance, replacing the INEOS sponsorship.