Its shoes are all sold under the same umbrella ... The reasons are technical, Engelberg says. “Something like Nike+ Basketball is made specifically for playing basketball, whereas the FuelBand ...

Despite its limitations, people warmed to Nike+ because it encouraged them to run farther and more often. Now Nike has expanded its "+" empire by issuing both cross-training and basketball shoes ...

Let me just go through the setup real quick. First, here are the two Nike+ basketball sensors. One goes in each shoe. Once the sensors are in the shoes, you can connect the sensors to your iPhone ...

There are some basketball-specific features ... be available come June 29th at an unspecified cost. The first Nike+ Training shoes will be the Nike Lunar TR-1+ for men and the Lunar Hyper Workout+ ...

In addition to launching knit shoes, Nike expanded its Nike + offerings last week with the addition of two new sneaker-based products. Nike+ Basketball and Nike+ Training use sensor systems and ...

NIKE, Inc. today unveiled Nike+ Basketball and Nike+ Training, ... The first NIKE+ enabled Basketball shoe will be the Nike Hyperdunk+ which will be worn by LeBron James this summer. (Photo ...

Charging! Lights! Smart shoes have failed to catch fire over the past few years–including Nike’s own launch of Nike+ basketball shoes in 2012. Ask anyone at Nike why they launched Adapt ...

I haven’t played basketball in years ... and hands me an iPhone—and it shows me what I really did. These new Nike+ shoes have sensors in the soles that measure the amount of steps you take ...

If you’ve ever played sports, you’ve always wanted to find a way to measure your athletic ability. How fast can you run? How high can you jump? Are you any good? The new Nike+ Sports Sensor ...

The Nike+ enabled version of the LeBron X shoe ... Nike owns roughly 95 percent of the US basketball shoe market. Despite a rough economic environment, Nike has been able to pass on the rising ...

"I think Nike+ Basketball will change the game," said basketball superstar ... There's also a digital community to share each day's workouts and challenges with. At present the shoes only work with ...

“I think Nike+ Basketball will change the game,” said LeBron James, who will be wearing the first basketball shoe this summer with this tech. “Giving every player access to this level of ...