David Falk insisted that Nike give Michael Jordan his own shoes and clothing line in 1984, laying the foundation for what ...

Ineos Grenadiers announced that the entire team – including Tour de France racers Filippo Ganna, Geraint Thomas, and Carlos ...

In her new book “Make It Ours,” Robin Givhan examines the late Virgil Abloh’s rise from Chicago streetwear to a defining ...

Nike's market share losses, and declining brand mindshare among US teens, are increasingly concerning. Read why NKE stock is ...

What You Need to KnowIn a summer defined by change at Anfield, from marquee signings to a huge summer rebuild under Arne Slot ...

Florian Wirtz was unveiled in old Liverpool Nike kit and training wear last week with the Reds' partnership with Adidas not ...

According to the Liverpool Echo, the club’s agreement with Adidas does not officially commence until 1 August 2025. That ...

Company executives say the sportwear giant will cut its reliance on producing goods in China to ease the impact of US trade ...

NKE eyes fresh innovation and tighter inventory to offset Jordan Brand softness after a Q3 drop in classic footwear sales.

Florian Wirtz was unveiled in old Liverpool Nike kit and training wear last week with the Reds' partnership with Adidas not starting until August ...

Nike's stock is down 37%, but strong fundamentals and modest growth potential suggest it’s undervalued. Click here to read an ...

After three decades of defining British style, adidas and Oasis have finally cemented the long standing relationship with the ...