Deion Sanders and Nike have been steadily releasing models and colorways of his signature Diamond Turf shoe and cleat since ...

Scheffler is rapidly approaching the point where he won’t be competing with the players on the leaderboard, he’ll be ...

Colorado Buffaloes coach Deion Sanders has built an undeniable brand, and 'Coach Prime' recently announced a new 'Black White' Nike Diamond Turf '93 cleat that ...

Deion Sanders is turning back the clock. The Colorado head coach and Pro Football Hall of Famer took to social media Sunday ...

Nike and Dallas Cowboys star CeeDee Lamb have unveiled a collaboration for a player-edition football cleat dropping this ...

Dallas Cowboys wide receiver CeeDee Lamb has teamed up with Nike on player-edition football cleats dropping in June 2025.

A new social media trend is leaving parents confused and teachers frustrated. Coined “Italian Brainrot,” the trend features ...

Nike’s new golf shoe made in collaboration with Justin Timberlake, is a stunner, and our GOLF’s Fully Equipped team got a sneak peek before the release of the shoe on Thursday. On this week ...

First, there was a shark with feet wearing Nike sneakers, called Tralalero Tralala ... who explains emerging language trends of Gen Z and Alpha on TikTok. Ballerina Cappucina, for example ...

Update: Schieffelin has formally joined the football team as of Friday, May 2. One of Clemson’s most popular basketball players might be switching sports. Former Tigers forward Ian Schieffelin ...

Nike and Rebel Girls have partnered to launch a content series aimed at Gen Alpha girls featuring top female athletes. With the goal of inspiring girls to be confident through sports, the series ...