Winning over the generation could be key to brands like the troubled Nike; Gen Alpha is expected to have a $5.46 trillion economic footprint by 2029, surpassing that of Gen Z and millennials combined.

This has caused Gen Z and Gen Alpha to flock to Nike’s low prices that Foot Locker cannot match. This year, Gen Alpha and Gen Z customers spent more during large sales, such as Black Friday or ...

Bain notes a record growth in luxury shoes, where Generation Y, Z, and Alpha are not splurging on the iconic Nike Air Jordan 1 sneakers, but instead making purchases in Birkenstock-looking shoes ...

According to Brand Z, Nike lost “coolness” in the teenage ... I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose ...

As the below graphic illustrates, members of Gen Z said Nike was both their top ... has dropped over the last five years. Seeking Alpha gives Nike a "F" valuation score as many of the P/E metrics ...

Thanks to her gritty authenticity, major brands line up to collaborate with the voice of Gen-Z. Eilish has worked ... Eilish reimagined the Nike Air Alpha 88 in two colorways.

My Gen Alpha sister sent me her Christmas ... 13,000 teens in the US for its semi-annual Generation Z survey published in October. While Nike was teens' favorite brand, Lululemon ranked third ...

The new drop released Tuesday (Aug. 8) on the SNKR app and reimagines the Nike Alpha Force style in shades that’ll especially have Chicago Bulls fans praising. Explore Explore Billie Eilish See ...

This has caused Gen Z and Gen Alpha to flock to Nike’s low prices that Foot Locker cannot match. STAY UP TO DATE WITH THE ...