It is the never-ending battle between sports apparel brands. Nike, adidas, and Under Armour remain locked in an arms race for ...

Nike, Adidas and Under Armour are among the top apparel brands in college sports. It’s reasonable to believe UT could sign a new apparel contract as early as this summer. Those deals are usually ...

Former NFL Super Bowl winning coach Jon Gruden is experiencing a phenomena many football fans could dream of. For months, the now Barstool Sports media sensatio ...

Women s sports advocates pleaded with Nike to stand up for female athletes and oppose men s participation in women-only ...

With its latest deal, Adidas is attempting to reclaim the market share of college sports apparel, largely dominated by players like Nike and Under Armor. It's not the first time such a move is ...

Nike Accused of Failing Caitlin Clark by Former Employee originally appeared on Athlon Sports. When it comes to popularity in ...

Set to release in September, the Hali 1 makes Tyrese Haliburton the first former Iowa collegiate athlete to have a signature ...

Five-star recruit Tristen Keys made some NIL noise this week by inking a new deal with Adidas. The partnership, while lucrative for the high school star, ...

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...