When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...

Set to release in September, the Hali 1 makes Tyrese Haliburton the first former Iowa collegiate athlete to have a signature ...

Has Michael Jordan upped his support of his alma mater? With reports that UNC men's basketball has upped its coffers, it's fair to ask.

Five-star recruit Tristen Keys made some NIL noise this week by inking a new deal with Adidas. The partnership, while lucrative for the high school star, ...

Maybe I could run a four-minute mile behind one of my father’s ranch horses,” he said, “if that’s what you want.” Funny how ...

Sure, Nike retained names like Rory McIloy, Scottie Scheffler, Tony Finau and Nelly Korda. But who would carry the next ...

Nike Accused of Failing Caitlin Clark by Former Employee originally appeared on Athlon Sports. When it comes to popularity in ...

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

Nike’s Tech collection rarely goes on sale, but right now, the best-selling Nike Tech woven jacket is 29% off.

It is the never-ending battle between sports apparel brands. Nike, adidas, and Under Armour remain locked in an arms race for ...

Former NFL Super Bowl winning coach Jon Gruden is experiencing a phenomena many football fans could dream of. For months, the now Barstool Sports media sensatio ...