I scoured the expansive selection of Prime Day discounts to suss out the worthy sales on tops, bottoms, and sports bras. Find ...

NKE eyes a comeback as it sharpens execution with sport-led innovation, while LULU drives growth via global reach and product ...

A man called Sammy recently snapped up some Nike trainers for only £10 at a local charity shop, but he was completely bowled ...

There is precedent. Back in 2007, Sourav Ganguly was fined for donning a Puma headband when Nike was the official kit sponsor ...

White clothing was enforced at Wimbledon from the 19th century, in part because it covered up unwelcome signs of sweat. White ...

Going Women's Giro; TdF as Political Bellwether; Childhood Biking Declines; A Threat to Sports Betting? Nike Tiptoes Back ...

Running shoe brands tweak some of their most popular shoes each year to refresh them and keep you spending (kind of like ...

They're the latest and arguably greatest pair of Air Max sneakers Nike has ever made, and they're on sale right now for $47 ...

As Shubman Gill led India to their first-ever Test win at Edgbaston, he also unintentionally led a branding controversy.

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.