Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Not quite, but for those looking to save money this summer, Nike is currently running a rare sale bursting with impressive ...

NKE eyes fresh innovation and tighter inventory to offset Jordan Brand softness after a Q3 drop in classic footwear sales.

The finalists and winners for the 7 major regular-season awards are revealed, headlined by the 2024-25 Kia NBA MVP. NBA.com Staff From Kia MVP to Kia Most Improved Player, the NBA on TNT crew ...

Nike Basketball is set to release a particularly meaningful iteration of Kevin Durant’s signature line, the Nike KD 18 “Boys ...

Savannah James has been quietly turning heads with her fashion choices at NBA games this season. From Alaïa and Bottega ...

Last summer, the Seattle Storm shared a three-photo carousel of now Las Vegas Aces guard Jewell Loyd wearing a pair of vibrant shoes. "Kicks in color," the caption read, with fitting paint canvas and ...

On the heels of WNBA power couple Courtney Vandersloot and Allie Quigley’s Pride-inspired sneaker drop, celebrated gymnast ...

In anticipation of the draft, one of Flagg's sponsors is going all out with a new merchandise drop.

WNBA fans have been patiently awaiting the release of Caitlin Clark's signature shoe since she signed a multi-year ...

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...